the ask: life is stressful, and the holidays are worse. create a campaign targeting young, budget-conscious shoppers to show them that dollar tree can be their co-conspirator through the season.

the answer: relationships aren't always simple, but gifting can be. With dollar tree's gift generator, we're simplifying gifting for holiday shoppers. just type in some info on your giftee, and dollar tree can pick for you.

copywriter: bellina vezza