the moovmnt
the ask: create a campaign that reframes milk as a cool drink that young adults won't feel embarrassed or ridiculed for enjoying.
the answer: make milk a movement. give people fomo when they're not drinking it. with new packaging and branding to appeal to the younger generation, we're making sure milk is gaining traction.
copywriter: morgan oakes
the packaging
the out of home
the social
we’re teaming up with citibike to make promotional bikes. by targeting bikers, we can help zillenials moov through life - and into the grocery store to buy our product.
on this instagram story, viewers can click on the milk button to send an instagram reaction and generate story engagement.
