the moovmnt
the ask: create a campaign that reframes milk as a cool drink that young adults won't feel embarrassed or ridiculed for enjoying.
the answer: make milk a movement. give people fomo when they're not drinking it. with new packaging and branding to appeal to the younger generation, we're making sure milk is gaining traction.
copywriter: morgan oakes
the packaging
the out of home
the social
on this instagram story, viewers can click on the milk button to send an instagram reaction and generate story engagement.
the activation
we’re teaming up with citibike to make promotional bikes. by targeting bikers, we can help zillenials moov through life - and into the grocery store to buy our product.
