the beerometer
the ask: create an experiential campaign to help release young people from pressure.
the answer: using tuborg’s giant tuborgflasken, we will develop a live, global brand experience with a world pressure gauge, called the beerometer, to actively measure stress levels based on news, weather, politics, pop culture, and more. once the beerometer hits 100%, steam will rise from the tuborgflasken to release the pressure and partnered bars globally will give out free tuborg.
copywriters: rebecca stotsky, kiera dunlevy
a physical beerometer at the tuborgflasken in denmark serves as both out-of-home and experimental marketing.
the livestreams
these livestreams show the pressure rising and falling, with newsfeed-style pop-ups explaining the highs and lows.
the bars
the social
the packaging
