table manners
the ask: take a boring supermarket product and make it not boring.
the answer: cutlery isn’t just what we use to eat with. it says a lot about our identity: where we are from, what we value, and how we were educated. yet, when eating at mother nature’s home, we don’t always have good manners. polluting the earth isn’t polite, so we’re giving people a new way: bamboo. to encourage people to be more sustainably sophisticated, we designed a supper club to help people remember their manners.
copywriter: josefina rios
the out of home
the in store
the social
we’re partnering with william hanson, a very popular etiquette specialist on social media, using him as a way to push sustainable cutlery as proper manners.
the extension
we’re making a rewards club modeled off of supper clubs. by scanning QR codes on the inside of worldcentric packaging, users can join the compost club and earn 10 points per purchase to get rewards.
