the ask: reddit is the black sheep of the social media world. with such a wide array of content, who is it really for? create a campaign showing that reddit can help people find their niche and choose reddit over other social media apps.

the answer: we’re taking the doom out of scrolling. on other social media platforms, scrolling is just an unproductive form of escapism and a quick hit of dopamine. but on Reddit, your scroll grows something bigger. here, you don’t just pass time, you learn new skills, dive deeper into hobbies, and find people who care about the same oddly specific things you do. that’s why we’re turning scrolling into something positive. because this is where you can bloom into the true you.

art direction and copy in collaboration with: emerson grey